The coaching industry remains one of the last truly free markets, and we are about to witness the beauty of an unregulated ecosystem in action. The industry is undergoing a natural correction—one driven not by government oversight, but by the marketplace itself, which is beginning to self-organize in hierarchies sourced from quality, wisdom, and genuine experience.

The best part? The product itself—coaching—is evolving. As consumer discernment grows, the market is demanding greater depth, skill, and true transformational capacity.

For years, the unregulated coaching industry has been producing coaches promising transformation, many of whom, let’s be honest, are mostly full of cookie cutter sayings and emotionally charged buzz words, lacking the true depth and nuance needed to facilitate transformation.

These coaches have achieved tremendous success in conventional terms, making millions of dollars and selling out events by developing business building skills like funnel creation, ad conversion strategies, sales processes, and more.

Meanwhile, many of the most gifted healers and practitioners of transformation have been mostly unrecognized and living essentially unheard of, many of them lacking the business building capacities needed to grow a vibrant business and get the word out to the world about what is available.

The result? Those with marketing and business savvy have dominated the industry, often outpacing those who possess the real art of facilitation. Meanwhile, the true healers and transformational leaders have struggled to gain traction, lacking the business building capacities needed to scale their impact.

And the more famously lamented result: the growing group of quasi pyramid scheme “coaches coaching coaches on selling coaching to coaches.”

Why is this happening? Facilitation and business building are two entirely different domains of mastery.

What’s happening now? The market is getting smarter. Clients are becoming more discerning. The demand for real, lasting transformation is rising, and with it, a new hierarchy for practitioners of transformational facilitation—one based on skill, depth, and authentic results—is emerging.

Celebrating the unregulated market response. We are about to witness, in real time, how a free market itself catalyzes transformation in the transformational coaching industry, leading to a better, richer experience for everyone involved.

Addendum: Opportunities for Collaboration:

There is an opportunity for these 2 paths of Mastery to service each other:

What if business-building coaches helped transformational coaches turn their gifts into thriving, scalable businesses?
What if transformational coaches helped business builders develop the depth, wisdom, and skill to deliver real, lasting transformation?
What if these two groups coached each other, exchanged mastery, and elevated the entire industry?

transformational facilitation

I like my Relateful sessions like I like my takes… deep and hot